Your domain name may also make use of one of these keywords as well! These keywords would be strategically placed in and around your website on your main pages, blog posts, headers, footing text, and other locations. When it comes to search engine optimization (SEO), the most important factors determining your overall site performance are the keyword relevancy and keyword density of the pages on your site.įor instance, if you own a small bakery, then you would want to rank for the keyword "bakery" and other long-tail keywords such as "best bakery in London" or "authentic French bakery". If it weren't for keywords, there would be no need for search engines in the first place! Keywords are the terms that search engine users use to find your website, pages, and products.
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